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Behrer, Mattias

Libros de: Behrer, Mattias

Mostrando 1 libros encontrados. (1 páginas).

  • How Cool Brands Stay Hot

    How Cool Brands Stay Hot

    Behrer, Mattias Van Den Bergh, Joeri

    Kogan Page (2013)

    valoración

    • EAN: 9780749468040
    • Páginas: 288
    • Fecha de edición: 2013

    pvp.27,05 €

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    Generation Y (16-32 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But ...