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Baxter, Roger

Libros de: Baxter, Roger

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  • Interfirm Networks Theory, Strategy, and Behavior "Advances in Business Marketing and Purchasing"

    Interfirm Networks Theory, Strategy, and Behavior "Advances in Business Marketing and Purchasing"
     Advances in Business Marketing and Purchasing

    Baxter, Roger

    Emerald Group Publishing Limited (2011)

    valoración

    • EAN: 9781780520247
    • Páginas: 496
    • Fecha de edición: 2011

    pvp.148,60 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Nearly all business-to-business firms interact and have contractual relationships with upstream, downstream and parallel operating enterprises. How firms design and implement these relationships effectively, overcome poorly performing network linkages, and manage change in interfirm networks ...