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Baran, Roger J.

Libros de: Baran, Roger J.

Mostrando 1 libros encontrados. (1 páginas).

  • CRM The Foundation of Contemporary Marketing Strategy

    CRM The Foundation of Contemporary Marketing Strategy

    Baran, Roger J. Galka, Robert J.

    Routledge (2013)

    valoración

    • EAN: 9780415896573
    • Páginas: 404
    • Fecha de edición: 2013

    pvp.59,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in ...