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Balmer, John M.T.

Libros de: Balmer, John M.T.

Mostrando 1 libros encontrados. (1 páginas).

  • Revealing The Corporation "Perspectives On Identity, Image, Reputation And Corporate Brandi"

    Revealing The Corporation "Perspectives On Identity, Image, Reputation And Corporate Brandi"
     Perspectives On Identity, Image, Reputation And Corporate Brandi

    Balmer, John M.T.

    Routledge (2003)

    valoración

    • EAN: 9780415284219
    • Páginas: 352
    • Fecha de edición: 2003

    pvp.49,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    As the concepts of corporate identity, communication, image and branding have caught the imagination of both scholars and managers, new ways of conceptualising organizations have arisen. This international and multidisciplinary collection of works captures the ...