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Baker,Michael J.

Libros de: Baker,Michael J.

Mostrando 3 libros encontrados. (1 páginas).

  • The Marketing Book

    The Marketing Book

    Baker,Michael J. Hart, Susan

    Routledge (2016)

    valoración

    • EAN: 9780415703772
    • Páginas: 616
    • Fecha de edición: 2016

    pvp.75,40 €

    Disponible entre 11 y 20 dias

    The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory ...

  • Marketing Theory "A Student Text"

    Marketing Theory "A Student Text"

    Baker,Michael J. Saren, Michael

    Sage Publications (2016)

    valoración

    • EAN: 9781473904019
    • Páginas: 536
    • Fecha de edición: 2016

    pvp.64,85 €

    Disponible entre 11 y 20 dias

    Marketing as a field of theoretical inquiry has grown exponentially over the past few decades to the point that there is now a very large and dense body of knowledge for scholars and students to ...

  • Marketing Strategy And Management

    Marketing Strategy And Management

    Baker,Michael J.

    Macmillan Publishers (2007)

    valoración

    • EAN: 9781403986276
    • Páginas: 608
    • Fecha de edición: 2007

    pvp.65,50 €

    Disponible entre 11 y 20 dias

    The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it retains the traditional functional approach to marketing but incorporates current research and topical examples ...