Backhaus, Klaus

Libros de: Backhaus, Klaus

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  • International Marketing

    Backhaus, Klaus Buschken, J.

    Macmillan Publishers (2003)

    valoración

    • EAN: 9780333963883
    • Páginas: 446
    • Fecha de edición: 2003

    pvp.56,65 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focusses upon international marketing primarily as the coordination of a company's different ...