Backhaus, Klaus
Libros de: Backhaus, Klaus
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International Marketing
Backhaus, Klaus Buschken, J.
Macmillan Publishers (2003)
- EAN: 9780333963883
- Páginas: 446
- Fecha de edición: 2003
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International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focusses upon international marketing primarily as the coordination of a company's different ...