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Auletta, Ken

Libros de: Auletta, Ken

Mostrando 2 libros encontrados. (1 páginas).

  • Frenemies "The Epic Disruption of the Ad Business (And Everything Else) "

    Frenemies "The Epic Disruption of the Ad Business (And Everything Else) "

    Auletta, Ken

    Penguin Books (2019)

    valoración

    • EAN: 9780735220881
    • Páginas: 370
    • Fecha de edición: 2019

    pvp.12,25 €

    En stock

    An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled

    Advertising and marketing ...

  • The Media Man

    The Media Man

    Auletta, Ken

    Norton (2005)

    valoración

    • EAN: 9780393327496
    • Páginas: 160
    • Fecha de edición: 2005

    pvp.14,55 €

    Disponible entre 11 y 20 dias

    Ted Turner revolutionized television. Foreseeing cable's potential in its infancy, he parlayed a tiny UHF station in Atlanta into a national superstation, invented CNN, and transformed sports teams and the MGM film library into lucrative ...