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Assael, Henry

Libros de: Assael, Henry

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  • Consumer Behavior

    Consumer Behavior

    Assael, Henry

    Houghton Mifflin International (2003)

    valoración

    • EAN: 9780618222155
    • Páginas: 704
    • Fecha de edición: 2003

    pvp.54,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, ...