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Ashworth, Gregory J.

Libros de: Ashworth, Gregory J.

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  • Towarsd Effective Place Brand Management "Branding European Cities And Regions"

    Towarsd Effective Place Brand Management "Branding European Cities And Regions"
     Branding European Cities And Regions

    Ashworth, Gregory J.

    Edward Elgar (2010)

    valoración

    • EAN: 9781848442429
    • Páginas: 304
    • Fecha de edición: 2010

    pvp.109,20 €

    Disponible entre 11 y 20 dias

    Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to ...