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Anholt,Simon

Libros de: Anholt,Simon

Mostrando 1 libros encontrados. (1 páginas).

  • Competitive Identity: The New Brand Management For Nations, Cities And Regions

    Competitive Identity: The New Brand Management For Nations, Cities And Regions

    Anholt,Simon

    Palgrave (2006)

    valoración

    • EAN: 9780230500280
    • Páginas: 160
    • Fecha de edición: 2006

    pvp.45,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Ever since Simon Anholt coined the phrase 'Nation Branding' a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But ...