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Ang, Lawrence

Libros de: Ang, Lawrence

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  • Principles of Integrated Marketing Communications "An Evidence-based Approach"

    Principles of Integrated Marketing Communications "An Evidence-based Approach"

    Ang, Lawrence

    Cambridge University Press (2021)

    valoración

    • EAN: 9781108703116
    • Páginas: 510
    • Fecha de edición: 2021

    pvp.112,95 €

    Disponible entre 11 y 20 dias

    Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the ...