Andreasen, Alan R
Libros de: Andreasen, Alan R
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Social Marketing In The 21st Century
Andreasen, Alan R
Sage Publications (2006)
- EAN: 9781412916349
- Páginas: 280
- Fecha de edición: 2006
pvp.41,80 €
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This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with ...