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Anderson J.

Libros de: Anderson J.

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  • Business Market Management. Understanding, Creating And Delivering Value.

    Business Market Management. Understanding, Creating And Delivering Value.

    Anderson J. Narus, James C.

    Prentice-Hall International Ed (1999)

    valoración

    • EAN: 9780135226575
    • Páginas: 430
    • Fecha de edición: 1999

    pvp.68,52 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable ...