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Alsem, Karel Jan

Libros de: Alsem, Karel Jan

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  • Applied Strategic Marketing "A Step by Step Approach"

    Applied Strategic Marketing "A Step by Step Approach"

    Alsem, Karel Jan

    Crc Press Inc. (2019)

    valoración

    • EAN: 9781138332089
    • Páginas: 424
    • Fecha de edición: 2019

    pvp.51,95 €

    Disponible entre 11 y 20 dias

    This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing ...