Alsem, Karel Jan
Libros de: Alsem, Karel Jan
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Applied Strategic Marketing "A Step by Step Approach"
Alsem, Karel Jan
Crc Press Inc. (2019)
- EAN: 9781138332089
- Páginas: 424
- Fecha de edición: 2019
pvp.51,95 €
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This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing ...