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Alozie, Emmanuel E.

Libros de: Alozie, Emmanuel E.

Mostrando 1 libros encontrados. (1 páginas).

  • Marketing In Developing Countries: Nigerian Advertising In a Global And Technological Economy

    Marketing In Developing Countries: Nigerian Advertising In a Global And Technological Economy

    Alozie, Emmanuel E.

    Routledge (2009)

    valoración

    • EAN: 9780789001412
    • Páginas: 144
    • Fecha de edición: 2009

    pvp.94,65 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact ...