Adkins, Sue
Libros de: Adkins, Sue
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Cause Related Marketing: Who Cares Wins.
Adkins, Sue
Butterworth-Heinemann (2005)
- EAN: 9780750662147
- Páginas: 307
- Fecha de edición: 2005
pvp.36,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
"Cause Related Marketing: Who cares wins, second edition" positions cause related marketing in the context of marketing, corporate social responsibility and corporate community investment. Exploring 'who cares and why', the text provides research analysis into ...