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Abram, John
Libros de: Abram, John
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The Seven Myths Of Customer Management.
Abram, John Hawkes, P.
Wiley & Sons Ltd. (2003)
- EAN: 9780470858806
- Páginas: 256
- Fecha de edición: 2003
pvp.40,00 €
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In this book, the authors argue that too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first ...
