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Abrahams, David

Libros de: Abrahams, David

Mostrando 1 libros encontrados. (1 páginas).

  • Brand Risk. Adding Risk Literacy To Brand Management

    Brand Risk. Adding Risk Literacy To Brand Management

    Abrahams, David

    Gower Publishing (2008)

    valoración

    • EAN: 9780566087240
    • Páginas: 180
    • Fecha de edición: 2008

    pvp.99,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and marketing operations. Considered and responsible risk-taking is central to effective brand management. ...