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The Business Of Tourism Management

The Business Of Tourism Management

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  • ISBN:9780273688013
  • Editorial: Prentice-Hall International Ed
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:608
  • Idiomas:Ingles,Inglés

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The Business of Tourism Management(BOTM) provides an introduction to key aspects of tourism, and to the practice of managing a tourism business. It explores the functions of management within the world of tourism, showing how tourism as a business has evolved, how the tourism and travel industry is structured, and how tourism businesses operate within their political, economic and socio-cultural environments.

PART 1: THE CONTEXT OF TOURISM
1. Introduction -- the unique evolution of tourism as 'business'
2. The structure of the tourism and travel industry
3. The role of the state in tourism

PART 2: BUSINESS FUNCTIONS APPLIED TO TOURISM
4. Organisational behaviour in tourism businesses
5. Human resource management in tourism businesses
6. Marketing in tourism
7. Finance and accounting for tourism
8. Managing a small non-profit tourism organisation
9. Analysis of the business environment and strategy in tourism
10. Quality and yield management in tourism businesses
11. Information technology and management information systems in tourism

PART 3: MANAGEMENT ISSUES SPECIFIC TO TOURISM BUSINESSESS
12. Tourism businesses and the law
13. Visitor attraction management
14. Sports Tourism
15. The economic impact of tourism
16. Managing sociocultural impacts of tourism
17. Managing environmental impacts of tourism
18. The accommodation subsector
19. Mass tourism businesses 1: tour operators
20. Mass tourism businesses 2: travel agents
21. Managing the transport subsector in tourism
22. Developing mass tourism in developing countries
23. The management of heritage and cultural tourism
24. Conclusion -- The future of the tourism industry

End cases
Glossary
Bibliography
Index

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