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The Business Of Sports Management

The Business Of Sports Management

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pvp.54,90 €

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  • ISBN:9780273682684
  • Editorial: Prentice Hall
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:496
  • Idiomas:Ingles

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The scale and importance of the lucrative sport industry demands quality business professionals. This text aims to equip the manager and future manager of sport organizations with the tools they need. Written and contributed to by leading academics and practitioners in the UK, Europe and Australia it should be of interest to practitioners working in sport businesses. Blending both theory and practice the book looks at the distinctive context of sport organisations. It examines the sport management theories and practice within functional areas such as finance, human resource management and marketing. Finally it considers important contemporary issues such as risk management, the media, sponsorship and merchandising. Set in an international environment the authors have choosen stimulating examples from a wide variety of sports.

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