Libros de: Prentice-Hall International Ed

Mostrando 358 libros encontrados. (18 páginas).


  • Marketing Research "Applied Insight"

    Birks, David F. Malhotra, Naresh Nuna, Daniel

    Prentice-Hall International Ed (2020)

    valoración

    • EAN: 9781292308722
    • Páginas: 951
    • Fecha de edición: 2020

    pvp.86,50 €

    Disponible entre 11 y 20 dias

    Understand theory and application of marketing research in a European context




    Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on ...

  • Financial Markets and Institutions

    Eakins, Stanley G. Mishkin, Frederic S.

    Prentice-Hall International Ed (2023)

    valoración

    • EAN: 9781292459547
    • Páginas: 688
    • Fecha de edición: 2023

    pvp.76,95 €

    Disponible entre 11 y 20 dias

    Financial Markets and Institutions takes a practical approach to the changing landscape of financial markets and institutions. The text uses core principles to introduce topics, then examines these models via real-world scenarios. Empirical applications of ...

  • Marketing "An Introduction"

    Armstrong, Gary Kotler, Philip Opresnik, Marc

    Prentice-Hall International Ed (2022)

    valoración

    • EAN: 9781292433103
    • Páginas: 701
    • Fecha de edición: 2022

    pvp.76,06 €

    Disponible entre 11 y 20 dias

    Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and ...

  • Marketing Management

    Chernev, Alexander Keller, Kevin Lane Kotler, Philip

    Prentice-Hall International Ed (2021)

    valoración

    • EAN: 9781292404813
    • Páginas: 610
    • Fecha de edición: 2021

    pvp.75,15 €

    Disponible entre 11 y 20 dias

    Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of ...

  • Digital Marketing "Strategy, Implementation and Practice"

    Chaffey,Dave Ellis-Chadwick, Fiona

    Prentice-Hall International Ed (2022)

    valoración

    • EAN: 9781292400969
    • Páginas: 534
    • Fecha de edición: 2022

    pvp.70,54 €

    Disponible entre 11 y 20 dias

    Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands.
    Digital Marketing, 8th edition is a market-leading text, ...

  • Statistics for Managers Using Microsoft Excel

    Levine, David M. Stephan, David F. Szabat, Kathryn A.

    Prentice-Hall International Ed (2020)

    valoración

    • EAN: 9781292338248
    • Páginas: 750
    • Fecha de edición: 2020

    pvp.81,95 €

    Disponible entre 11 y 20 dias

    For one-semester courses in Introduction to Business Statistics.
    The gold standard in learning Microsoft Excelfor business statistics
    Statistics for Managers Using Microsoft® Excel®, 9th Edition, Global Edition helps students develop the knowledge of Excel needed ...

  • Principles of Marketing

    Armstrong, Gary Kotler, Philip

    Prentice-Hall International Ed (2023)

    valoración

    • EAN: 9781292449364
    • Páginas: 768
    • Fecha de edición: 2023

    pvp.83,19 €

    Disponible entre 11 y 20 dias

    Master the key marketing challenges and see how you can develop meaningful connections with your customers.
    Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities ...

  • Marketing metrics "The Manager's Guide to Measuring Marketing Performance"

    Bendle, Neil T. Farris, Paul Pfeifer, P.E. Reibstein, D.

    Prentice-Hall International Ed (2021)

    valoración

    • EAN: 9780136717133
    • Páginas: 491
    • Fecha de edición: 2021

    pvp.44,82 €

    Disponible entre 11 y 20 dias

    Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them


    This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. ...

  • Marketing Research "An Applied Orientation"

    Malhotra, Naresh

    Prentice-Hall International Ed (2019)

    valoración

    • EAN: 9781292265636
    • Páginas: 890
    • Fecha de edición: 2019

    pvp.89,50 €

    Disponible entre 11 y 20 dias

    For undergraduate and graduate courses in marketing research.
    With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step ...

  • Statistics for Business and Economics

    Benson, George Mcclave, James Sincich, Terry

    Prentice-Hall International Ed (2021)

    valoración

    • EAN: 9781292413396
    • Páginas: 896
    • Fecha de edición: 2021

    pvp.84,95 €

    Disponible entre 11 y 20 dias

    Statistics for Business and Economics introduces statistics in the context of contemporary business. Emphasising statistical literacy in thinking, the text applies its concepts with real data and uses technology to develop a deeper conceptual understanding. ...

  • Statistics for Business and Economics

    Carlson, W. Newbold, Paul Thorne, B.

    Prentice-Hall International Ed (2022)

    valoración

    • EAN: 9781292436845
    • Páginas: 796
    • Fecha de edición: 2022

    pvp.62,95 €

    Disponible entre 11 y 20 dias

    A classic text for accuracy and statistical precision.

    Statistics for Business and Economics enables readers to conduct serious analysis of applied problems rather than running simple "canned" applications. This text is also at a ...

  • International Economics "Theory and Policy"

    Krugman, Paul R. Melitz, Marc J. Obstfeld, Maurice

    Prentice-Hall International Ed (2022)

    valoración

    • EAN: 9781292409719
    • Páginas: 824
    • Fecha de edición: 2022

    pvp.73,93 €

    Disponible entre 11 y 20 dias

    A balanced, global approach to economic theory and policy applications
    International Economics: Theory and Policy, Global Edition, 12th Edition by Paul Krugman, Maurice Obstfeld, and Marc Melitz, provides an engaging, balanced coverage of the key ...

  • Foundations of Deep Reinforcement Learning " Theory and Practice in Python"

    Graesser, Laura Keng, Wah Loon

    Prentice-Hall International Ed (2020)

    valoración

    • EAN: 9780135172384
    • Páginas: 379
    • Fecha de edición: 2020

    pvp.44,82 €

    Disponible entre 11 y 20 dias

    The Contemporary Introduction to Deep Reinforcement Learning that Combines Theory and Practice

    Deep reinforcement learning (deep RL) combines deep learning and reinforcement learning, in which artificial agents learn to solve sequential decision-making problems. In ...

  • Essential Mathematics for Economic Analysis

    Carvajal, Andres Hammond, Peter J. Strom, Arne Sydsaeter, Knut

    Prentice-Hall International Ed (2021)

    valoración

    • EAN: 9781292359281
    • Páginas: 952
    • Fecha de edición: 2021

    pvp.56,63 €

    En stock

    Acquire the key mathematical skills you need to master and succeed in Economics.
    Essential Mathematics for Economic Analysis, 6th edition by Sydsaeter, Hammond, Strøm, and Carvajal is a global best-selling text providing an extensive introduction ...

  • Principles of Marketing

    Armstrong, Gary Kotler, Philip

    Prentice-Hall International Ed (2020)

    valoración

    • EAN: 9781292341132
    • Páginas: 736
    • Fecha de edición: 2020

    pvp.68,43 €

    En stock

    Learn how to create value through customer connections and engagement
    In a fast-changing, increasingly digital and social marketplace, its more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing ...

  • Project Management

    Maylor, Harvey Turner, Neil

    Prentice-Hall International Ed (2022)

    valoración

    • EAN: 9781292088433
    • Páginas: 447
    • Fecha de edición: 2022

    pvp.72,95 €

    Disponible entre 11 y 20 dias

    Develop essential skill set to manage and deliver projects critical to business success

    Project Management, 5th edition, by Maylor and Turner offers an in-depth and contemporary account of the theory and practice of project ...

  • Project Management "Absolute Beginner's Guide"

    Horine, Gregory M.

    Prentice-Hall International Ed (2022)

    valoración

    • EAN: 9780137646951
    • Páginas: 446
    • Fecha de edición: 2022

    pvp.39,95 €

    Disponible entre 11 y 20 dias

    Succeed as a project manager, even if you've never run a project before! This book is the fastest way to master every project management task, from upfront budgeting and scheduling through execution, managing teams through ...

  • Business Partner B2+ Cou

    Varios Autores

    Prentice-Hall International Ed (2021)

    valoración

    • EAN: 9781292392998
    • Páginas: 161
    • Fecha de edición: 2021

    pvp.45,55 €

    Disponible entre 11 y 20 dias

    Authentic video content introduces unit topics, exposing students to real English and the sorts of issues they may encounter in their careers.
    Financial Times articles provide reading practice to build on the topics discussed ...

  • Business Partner B1+ Coursebook

    Various

    Prentice-Hall International Ed (2022)

    valoración

    • EAN: 9781292392974
    • Páginas: 160
    • Fecha de edición: 2022

    pvp.45,55 €

    En stock

  • Macroeconomics "A European Perspective"

    Amighini, Alessia Blanchard, Olivier Giavazzi, Francesco

    Prentice-Hall International Ed (2021)

    valoración

    • EAN: 9781292360898
    • Páginas: 624
    • Fecha de edición: 2021

    pvp.70,77 €

    Disponible entre 11 y 20 dias

    Develop a unified view of the latest global macroeconomic events.
    Macroeconomics: A European Perspective, 4th edition , by Blanchard, Amighini & Giavazzi is based on the best-selling US text by Blanchard and presents an integrated, ...