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Trade Shows in the Globalizing Knowledge Economy

Trade Shows in the Globalizing Knowledge Economy

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  • ISBN:9780199643080
  • Editorial: Oxford University Press.
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:352
  • Idiomas:Ingles

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This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.

1. Introduction ; PART I. TOWARD A KNOWLEDGE-BASED UNDERSTANDING OF TRADE SHOWS ; 2. Functions of Trade Shows: A Historical Perspective ; 3. Temporary Markets and Temporary Clusters ; 4. A Knowledge-based Typology of Trade Shows and Knowledge Strategies of Trade Show Organizers ; 5. Trade Show Specialization and Territorial Specialization ; PART II. TRADE SHOW DYNAMICS IN GEOGRAPHICAL CONTEXT ; 6. Trade Show Dynamics in Mature Markets 1: Europe ; 7. Trade Show Dynamics in Mature Markets 2: North America ; 8. Trade Show Dynamics in Emerging Markets: The Asia-Pacific Region ; PART III. SPECIFIC KNOWLEDGE GENERATION PRACTICES AND COMPETITION BY INDUSTRY GROUP AND TRADE SHOW TYPE ; 9. Different Knowledge Practices in Hub Shows: The Cases of Lighting Versus Meat Processing Technology ; 10. Cyclical Meetings or Field Reproduction? Different Knowledge Practices at International Lighting Shows ; 11. Knowledge Practices and the Evolution of Export and Import Shows: The Case of Fabrics ; 12. The Impact of Trade Show Organisers on Industry Innovation: 'Concertation' Processes in Fashion ; 13. Territorial Specialisation and Trade Show Competition: The Case of Italian Marble and Ceramic Technologies ; 14. Knowledge Dynamics in Export Shows: The Affirmation of the Italian Furniture Industry ; PART IV. THEORY, POLICY, AND MANAGEMENT IMPLICATIONS ; 15. Implications of a Knowledge-Based Understanding of Trade Shows

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