Tourism and Hotel Development in China: From Political to Economic Success is a comprehensive guide to the development of the tourism industry in Mainland China following the end of the Cultural Revolution. Conceived as a textbook but equally valuable as a professional resource for consultants, researchers, and tourist organizations, this insightful book tracks the unique circumstances that sparked the growth of Chinas tourism and hotel industry from a political, diplomatic activity to a burgeoning economic industry. The book includes background information on geography, culture, history, politics, and economics, and examines the evolution of tourism policies, inbound vs. outbound travel, hotel operations and trends, and the Chinese governments role in developing tourism.
China may be a latecomer to international tourism development, but visitors have made it one of the worlds top 10 travel destinations every year since 1994. Since historic policy shifts in 1978 opened Chinas doors to the outside world, inbound tourism has played a significant role in building a national economy. And the increase in disposable income among Chinas citizens has helped create a sizable market for domestic and outbound tourism as well. Tourism and Hotel Development in China looks at the major factors and characteristics of each type of tourism, international hotel development trends and their influence on Chinas hotel industry, related human resources issues, travel services, the development of hotel chains in China, compensation and incentive management, and the future of Chinas tourism and hotel industry.
Topics examined in Tourism and Hotel Development in China include:
-travel and tourism, pre-and post-1949
-the Asia market
-the intercontinental market
-international tourism in different regions of China
-popular urban tourist destinations in China
-approved outbound destinations
-outbound travel to Hong Kong
-challenges facing travel services
-local protectionism
-travel agencies
-hotel franchising
-foreign vs. local hotel chains
-outsourcing
-and much more!
