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Libros de: Haworth Press

Mostrando 10 libros encontrados. (1 páginas).

  • Segmentation Strategies For Hospitality Managers. "Target Marketing For Competitive Advantage"

    Segmentation Strategies For Hospitality Managers. "Target Marketing For Competitive Advantage"
     Target Marketing For Competitive Advantage

    Morritt, Ron

    Haworth Press (2007)

    valoración

    • EAN: 9780789022165
    • Páginas: 236
    • Fecha de edición: 2007

    pvp.58,50 €

    Disponible entre 11 y 20 dias

    Intoductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks, this book focuses ...

  • Ocean Travel And Cruising: a Cultural Analysis.

    Ocean Travel And Cruising: a Cultural Analysis.

    Asa, Arthur

    Haworth Press (2004)

    valoración

    • EAN: 9780789021984
    • Páginas: 126
    • Fecha de edición: 2004

    pvp.33,00 €

    Disponible entre 11 y 20 dias

    In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academically solid yet reader-friendly book brings a multidisciplinary cultural studies approach ...

  • Hospitality, Tourism, And Lifestyle Concepts: Implications For Quality Management And Customer Satisfact

    Hospitality, Tourism, And Lifestyle Concepts: Implications For Quality Management And Customer Satisfact

    Thyne, Maree

    Haworth Press (2005)

    valoración

    • EAN: 9780789027559
    • Páginas: 172
    • Fecha de edición: 2005

    pvp.38,95 €

    Disponible entre 11 y 20 dias

    marketing of the hospitality and tourism industry. Each chapter of Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction examines essential issues, including quality management and customer satisfaction, improving customer experience through ...

  • Tourism And Hotel Development In China: From Political To Economic Success.

    Tourism And Hotel Development In China: From Political To Economic Success.

    Lam, Terry Qiu, Hanqin

    Haworth Press (2005)

    valoración

    • EAN: 9780789012586
    • Páginas: 269
    • Fecha de edición: 2005

    pvp.32,70 €

    Disponible entre 11 y 20 dias

    Tourism and Hotel Development in China: From Political to Economic Success is a comprehensive guide to the development of the tourism industry in Mainland China following the end of the Cultural Revolution. Conceived as a ...

  • The Growth Strategies Of Hotel Chains: Best Business Practices By Leading Companies.

    The Growth Strategies Of Hotel Chains: Best Business Practices By Leading Companies.

    Martell, Onofre

    Haworth Press (2006)

    valoración

    • EAN: 9780789026644
    • Páginas: 177
    • Fecha de edición: 2006

    pvp.58,25 €

    Disponible entre 11 y 20 dias

    How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world'and what strategies will they use to continue their growth?

    This first-of-its-kind textbook presents a balanced overview ...

  • Handbook For Distance Learning In Tourism

    Handbook For Distance Learning In Tourism

    Williams, Gary

    Haworth Press (2005)

    valoración

    • EAN: 9780789018601
    • Páginas: 282
    • Fecha de edición: 2005

    pvp.65,46 €

    Disponible entre 11 y 20 dias

  • Selling In The New World Of Business

    Selling In The New World Of Business

    Hall, James Kimball, Bob

    Haworth Press (2004)

    valoración

    • EAN: 9780789022721
    • Páginas: 227
    • Fecha de edición: 2004

    pvp.32,70 €

    Disponible entre 11 y 20 dias

    Selling in the New World of Business presents a practical look at how technology has changed the way we sell and the changes an outside sales professional has to make to stay on top. Written ...

  • Many Thin Companies: The Change In Customer Dealings And Managers Since September 11 2001

    Many Thin Companies: The Change In Customer Dealings And Managers Since September 11 2001

    Carter, Tony

    Haworth Press (2004)

    valoración

    • EAN: 9780789022486
    • Páginas: 162
    • Fecha de edición: 2004

    pvp.30,10 €

    Disponible entre 11 y 20 dias

    Many Thin Companies is an up-to-date examination of the after effects of the World Trade Centre bombings upon businesses worldwide. This important text examines the efforts of several companies that were hit hard by 9/11, ...

  • Tourism Forecasting and Marketing

    Tourism Forecasting and Marketing

    Wong, K.

    Haworth Press (2003)

    valoración

    • EAN: 9780789020871
    • Páginas: 172
    • Fecha de edición: 2003

    pvp.32,90 €

    Disponible entre 11 y 20 dias

    Offering a current reference for travel and tourism students, researchers and professionals, this book presents research and applications of tourism demand modeling and forecasting by experts in the U.S., United Kingdom, Asia, and Australia. Wong ...

  • Latina Lesbian Writers and Artists

    Latina Lesbian Writers and Artists

    Costa, Maria Dolores

    Haworth Press (2003)

    valoración

    • EAN: 9781560232780
    • Páginas: 140
    • Fecha de edición: 2003

    pvp.43,00 €

    Disponible entre 11 y 20 dias