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Private Label "Turning The Retail Brand Threat Into Your Biggest Opportunity"

Turning The Retail Brand Threat Into Your Biggest Opportunity

Private Label "Turning The Retail Brand Threat Into Your Biggest Opportunity". Turning The Retail Brand Threat Into Your Biggest Opportunity

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pvp.21,85 €

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  • ISBN:9780749455934
  • Editorial: Kogan Page
  • Fecha de la edición:
  • Encuadernación:Rústica
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:312
  • Idiomas:Ingles,Inglés

Materias:

Private Label examines the recent international growth of private label or retail brands - and the threats posed to manufacturers by this growth. The book provides strategies to combat these dangers and suggests how brand managers could use this situation as an opportunity to revitalize their brands. Private Label also demonstrates ways in which retailers can maximize the potential of their own private labels.

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