Libros de la editorial: Kogan Page

Mostrando 454 libros encontrados. (23 páginas).

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  • Blockchain Babel "The Crypto-Craze and the Challenge to Business "

    2019 Kogan Page

    Blockchain is the technology behind bitcoin and other crypto-currencies. According to Santander, it could save financial institutions $15-20bn a year from 2022 onward. Most experts see an unprecedented potential, but many banks, payment processors and ...

    pvp.21.0 €

    [En stock envio en 24h.]


  • Predictive HR Analytics "Mastering the HR Metric"

    2019 Kogan Page

    HR metrics and organizational people-related data are an invaluable source of information from which to identify key trends and patterns in order to make effective business decisions. HR practitioners often, however, lack the statistical and ...

    pvp.49.95 €

    [En stock envio en 24h.]


  • Superhuman Innovation "Transforming Businesses With Artificial Intelligence"

    2019 Kogan Page

    Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce ...

    pvp.19.95 €

    [En stock envio en 24h.]


  • Customer Innovation "Delivering a Customer-Led Strategy for Enduring Growth "

    2019 Kogan Page

    Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement. Customer Innovation, second edition, turns this on its head by starting with the customer, innovating ...

    pvp.39.95 €

    [En stock envio en 24h.]


  • Using Artificial Intelligence in Marketing  "How to Harness AI and Maintain the Competitive Edge "

    2019 Kogan Page

    Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global ...

    pvp.27.95 €

    [En stock envio en 24h.]


  • Amazon "How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce "

    2019 Kogan Page

    The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure their survival. The rise of online shopping, and its primary player, ...

    pvp.26.95 €

    [Disponible entre 11 y 20 dias]


  • Myths of Branding "A Brand Is Just a Logo, and Other Popular Misconceptions "

    2019 Kogan Page

    A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...

    pvp.20.95 €

    [En stock envio en 24h.]


  • Persuasive Copywriting "Cut Through the Noise and Communicate With Impact "

    2018 Kogan Page

    Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This ...

    pvp.27.95 €

    [En stock envio en 24h.]


  • Optimizing Digital Strategy "How to Make Informed, Tactical Decisions That Deliver Growth"

    2018 Kogan Page

    Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and ...

    pvp.26.95 €

    [Disponible entre 11 y 20 dias]


  • Gamification for Business "Why Innovators and Changemakers Use Games to Break Down Silos, Drive Engagement and Build Trust "

    2018 Kogan Page

    Gamification for Business shows how games and game-based design can be used to effectively tackle business challenges and improve organizational performance. From siloed working and information overload to the clash between ongoing operations and innovation, ...

    pvp.39.95 €

    [En stock envio en 24h.]


  • Advanced Marketing Management "Principles, Skills and Tools"

    por Dimitriadis, Neda Jovanoviv; Dimitriadis, Nikolaos; Ney, Jillian

    Advanced Marketing Management "Principles, Skills and Tools"

    2018 Kogan Page

    Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and ...

    pvp.46.95 €

    [En stock envio en 24h.]


  • Humanity Works "Merging Technologies and People for the Workforce of the Future"

    2018 Kogan Page

    The professional landscape is transforming, and the only way to maintain competitive advantage is to maximize the unique skills of your workforce. In Humanity Works, bestselling author, global workplace consultant and futurist Alexandra Levit provides ...

    pvp.21.0 €

    [Disponible entre 11 y 20 dias]


  • The Post-Truth Business "How to Rebuild Brand Authenticity in a Distrusting World"

    2018 Kogan Page

    Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and ...

    pvp.21.0 €

    [En stock envio en 24h.]


  • Smarketing "How to Achieve Competitive Advantage Through Blended Sales and Marketing"

    2018 Kogan Page

    Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact ...

    pvp.26.95 €

    [Disponible entre 11 y 20 dias]


  • Retail Disruptors "The Spectacular Rise and Impact of the Hard Discounters"

    por Sloot, Laurens; Steenkamp, Jan-Benedict E.M.

    Retail Disruptors "The Spectacular Rise and Impact of the Hard Discounters"

    2018 Kogan Page

    Hard discounters are stores that sell a limited selection of consumer packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The ...

    pvp.26.95 €

    [Disponible entre 11 y 20 dias]


  • Virtual Reality Marketing "Using VR to Grow a Brand and Create Impact "

    2018 Kogan Page

    If a picture is worth a thousand words, then virtual reality (VR) is priceless. This new medium is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is ...

    pvp.26.95 €

    [Disponible entre 11 y 20 dias]


  • Working in the Gig Economy "How to Thrive and Succeed When You Chose to Work for Yourself "

    2018 Kogan Page

    There are new flexible and independent working opportunities available in the gig economy for those brave enough to seize them. It is estimated that the number people involved with the gig economy will double in ...

    pvp.21.0 €

    [En stock envio en 24h.]


  • Effective Sales Enablement "Achieve Sales Growth Through Collaborative Sales and Marketing"

    2018 Kogan Page

    Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and ...

    pvp.26.95 €

    [Disponible entre 11 y 20 dias]


  • Evidence-Based Management "How to Use Evidence to Make Better Organizational Decisions"

    2018 Kogan Page

    Decisions in businesses and organizations are too often based on fads, fashions and the success stories of famous CEOs. At the same time, traditional models and new cutting-edge solutions often fail to deliver on what ...

    pvp.48.95 €

    [Disponible entre 11 y 20 dias]


  • The Gen Z Frequency "How Brands Tune in and Build Credibility "

    2018 Kogan Page

    Generation Z, ranging from tweens to young adults, has enormous spending power; yet it is one of the most challenging generational cohorts for brands to reach. It is projected to be the largest consumer demographic ...

    pvp.26.95 €

    [En stock envio en 24h.]


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