user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

Management "The Basics"

Management "The Basics"

Compartir en:

(0 Comentarios)
Comenta y valora este libro

pvp.21,95 €

Disponible entre 11 y 20 dias

  • ISBN:9780415320184
  • Editorial: Routledge
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:217
  • Idiomas:Ingles

Materias:

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including:

* planning effective business strategy to meet goals

* how successful marketing works

* how organizations are structured and function

* how to understand corporate finance

* what affects how people work and effective human resources management

* the importance of knowledge and culture.

This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.

1. Introduction 2. Strategy 3. Organization 4. Human Resources 5. Marketing 6. Production 7. Finance 8. Knowledge 9. Culture 10. The Manager

Otros libros de Witzel, Morgen

Otros libros de Gestión de Empresas