China has changed dramatically since the first edition of Doing Business in China was published in 2000, but the second, third and now this fourth edition have kept pace with the rapid developments. China is now far more international but the fundamental business culture has not altered greatly. The new edition of this highly successful textbook offers Western and non-Chinese businesspeople a theoretical framework for the understanding of business practices, markets, negotiations, organizations, networks and the Chinese business context.
Building on the strengths of the previous editions, the book provides a guide to market entry, managing operations and marketing in this unique social and cultural environment by including:
Factors that lead to business success
14 new or revised case studies, including include windfarms, fine wines and new consultancy businesses
Discussion of marketing issues, notably products, pricing, distribution, advertising and promotion
Dos and donts when choosing business partners and negotiating
Guides to further resources in local cultures to help businesses tailor their strategies to local conditions.
Offering a fresh look at the evolving marketplaces and their interactions with government and the army, the fourth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.
Part I
Chapter 1 The Road to Cathay
Chapter 2 Through a Glass Darkly: China from a Western Perspective
Chapter 3 The Furniture of the Mind
Chapter 4 Relationships and Regulations
Chapter 5 Business and the Law
Part II
Chapter 6 Creating Harmony: Alternative Venture Formats in PRC
Chapter 7 The Marketing Mix
Chapter 8 The Marketing Process
Chapter 9 Rightness and Correct Form: The Yi and Li of Relationships in China
Chapter 10 Western and Chinese Commercial Thinking
