This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought adding geography, neuroscience, ethics and behavioural ecology, to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research including consumer culture, impulsivity and compulsiveness, ethics, behavioural ecology and examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
Contents: 1. Developments in Consumer Behaviour Gordon R. Foxall and Victoria K. Wells PART I: CONSUMER CULTURE 2. People and Things Russell Belk 3. Culture and Consumer Behaviour: Contextual and Compositional Components C. Samuel Craig and Susan P. Douglas 4. The Role of Culture in Advertising Humour Marc Weinberger, Charles Gulas and Michelle Weinberger PART II: CONSUMERS IN CONTEXT 5. Retail and Spatial Consumer Behaviour Harry Timmermans 6. Consumer Behaviour in a Service Context Rodoula Tsiotsou and Jochen Wirtz 7. Researching the Unselfish Consumer Ken Peattie 8. New Developments in the Diffusion of Innovations Ron Goldsmith PART III: CONSUMER IMPULSIVITY, COMPULSIVENESS AND BEYOND 9. Impulsivity and Discounting: Overview and Relevance to Consumer Choice Luis L. Oliveira and Leonard Green 10. Addictive, Impulsive and Other Counter-normative Consumption Don Ross 11. A Template Matching Technique of Personality Classification for the Study of Consumer Behavior: Case Study of Lois the Compulsive Buyer Paul Albanese PART IV: NEUROSCIENCE AND CONSUMER CHOICE 12. Consumer Neuroscience Peter Kenning, Mirja Hubert and Marc Linzmajer 13. The Role of Neurophysiology, Emotion and Contingency in the Explanation of Consumer Choice Gordon Foxall, Mirella Yani-de-Soriano, Shumaila Yousafzai and Uzma Javed 14. Consumer Involvement: Review, Update and Links to Decision Neuroscience Judith Zaichkowsky PART V: CONSUMER BEHAVIOUR IN EVOLUTIONARY PERSPECTIVE 15. Consumers are Foragers, Not Rational Actors: Towards a Behavioral Ecology of Consumer Choice Don Hantula
