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Wells, Victoria

Libros de: Wells, Victoria

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  • Handbook Of Developments In Consumer Behaviour

    Handbook Of Developments In Consumer Behaviour

    Foxall, G. Wells, Victoria

    Edward Elgar (2012)

    valoración

    • EAN: 9781849802444
    • Páginas: 624
    • Fecha de edición: 2012

    pvp.223,15 €

    Disponible entre 11 y 20 dias

    This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. ...