The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:
conceptual foundations,
institutional and organizational dimensions,
implementing strategic communication, and
domains of practice
An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Introduction
Section 1: Conceptual Foundations of Strategic Communication
1. Strategic communication: Theoretical foundations and progress of the research area
Derina Holtzhausen
Kirk Hallahan
2. (Re-)reading Clausewitz: The strategy discourse and its implications for strategic communication
Howard Nothhaft
Hagen Schölzel
3. The strategic turn in communication science
Simon Torp
4. Strategic communication and the public sphere
Günter Bentele
Howard Nothhaft
5. Dewey, the public sphere and strategic communication
Charles Self
6. Communication in a Networked World
Lindsey Young
Willem Pieterson
7. Contextual Distortion and strategic communication
Priscilla Murphy
8. Social Theories for Strategic Communication
Oyvind Ihlen
Piet Verhoeven
Section 2: Institutional and Organizational Dimensions
9. Strategic communication as institutional work
Magnus Fredriksson
Josef Pallas
10. Cultural influences on strategic communication
Kim A. Johnston
James L. Everett
11. Strategic Communication: The Role of Polyphony in Management Team Meetings
Helle Kryger Aggerholm
Christa Thomsen
12. Strategy as communicative practice in organizations
Marlene Marchiori
Sergio Bulgacov
13. Good Governance and Strategic Communication: A Communication Capital Approach
Patricia Riley
Rebecca Weintraub
Allison Noyes
Stephanie Dixon
Gail Thomas
14. Adopting an Entrepreneurial Perspective to the Study of Strategic Communication
Emanuele Invernizzi
Stefania Romenti
15. The role of communication executives in strategy and strategizing
Finn Frandsen
Winni Johansen
16. Organizational Goals and Behavioral Objectives in Strategic Communication
Kirk Hallahan
Section 3: Implementing Strategic Communication
17. A Theoretical Framework for Strategic Communication Messaging
Kelly Page Werder
18. Framing as a Strategic Persuasive Message Tactic
Kenneth E. Kim
19. Image repair theory in the context of strategic communication
William L. Benoit
20. Images with messages: A semiotic approach to identifying and decoding strategic visual communication
Janis Teruggi Page
21. Relationship Cultivation Strategies in Strategic Communication
Eyun-Jung Ki
22. Strategic communication in participatory culture: From one- and two-way communication to participatory communication through social media
Jesper Falkheimer
Mats Heide
Section 4: Domains of Practice
23. Institutionalization in public relations: another step in examining its place in strategic communication
Robert I. Wakefield
Kenneth D. Plowman
Alex Curry
24. Strategy in advertising
Guido Zurstiege
Tino Meitz
25. The strategic context of political communication
Spiro Kiousis
Jesper Strömbäck
26. Communicating Strategically in Government
Kirsten Kozolanka
27. Strategic Health Communication: Theory- and Evidence-Based Campaign Development
Constanze Rossmann
8. Strategic Activism for democratization and Social Change
Cheryl R. Soriano
29. Strategic dimensions of public diplomacy
Martin Löffelholz
Claudia Auer
Alice Srugies
30. Strategic communication practice of international non-governmental organizations
Andreas Schwarz
Alexander Fritsch
31. Terrorism as strategic communication
Liane Rothenberger
32. Strategic Intent and Crisis Communication: The Emergence of a Field
W. Timothy Coombs
Sherry J. Holladay
33. Crisis communication and improvisation in a digital age
Mats Eriksson
34. Strategizing risk communication
Juliana Raupp
35. Strategic communication during change
Rita Järventie-Thesleff
Johanna Moisander
Mikko Villi
36. Social media and strategic communication: an examination of theory and practice in communication research
Bobbi Kay Lewis
Cynthia Nichols
37. Global strategic communication: from the lens of coordination, control, standardization, and localization
Juan-Carlos Molleda
Sarabdeep Kochhar
