This book summarises Mark Cassons recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology. In The Multinational Enterprise, Mark Casson - an important thinker in international business for more than 40 years - provides a state-of-the art review of recent developments in the economic theory of the multinational enterprise. He shows how recent developments in theory shed new light on the historical emergence of multinational enterprises, and explains the various forms that multinationality has taken in different industries and regions of the world.
Mark Casson brings together his leading research on internalisation theory as a general theory of the multinational enterprise. He offers cutting-edge analysis across four distinct sections: marketing and brands, supply chain coordination, methodology and the theory of the firm, and risk management. The book also sets out an exciting new research agenda, which explores the future place of the multinational in the evolving 'knowledge economy and in a politically uncertain world.
This book will appeal to doctoral students and faculty in business schools in need of the latest theoretical developments and also those in economics departments that specialise in business and industrial economics.
Contents: Preface PART I Introduction and overview 1. The Future of the Multinational Enterprise in historical perspective 2. Internalization theory: an unfinished agenda PART II Marketing and brands 3. Marketing and the multinational: extending internalization theory 4. Imitation, brand protection and the globalization of British business PART III Supply chain coordination 5. Economic analysis of international supply chains: an internalization perspective 6. The economic theory of international business: a supply chain perspective 7. The economic theory of international supply chains: a systems view PART IV Methodology and the theory of the firm 8. Coase and international business: Rethinking the connection 9. The economic theory of the firm as a foundation for international business theory 10. Alan Rugmans methodology PART V Risk management 11. Foreign direct investment in high-risk environments: a theoretical perspective 12. Foreign direct investment in high-risk environments: an historical perspective Index
(0 Comentarios)
