user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

The Little Blue Book of Marketing "Build a Killer Plan in Less Than a Day"

The Little Blue Book of Marketing "Build a Killer Plan in Less Than a Day"

Compartir en:

,

(0 Comentarios)
Comenta y valora este libro

pvp.12,50 €

En stock

  • ISBN:9781591843054
  • Editorial: Penguin Books
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:272
  • Idiomas:Ingles

Materias:

Introduction 1
How to Use This Book 9
Pt. 1 How to Organize and Run a Marketing Plan in a Day
Sect. 1 Countdown
1 Place and Space 15
2 Take Me to Your Leader 20
3 Every Leader Needs a Partner 27
4 The Guest List Is Everything 30
5 Tools of the Trade 37
Sect. 2 Keys to the Kingdom
6 Meeting Road Map 47
7 Thought Starters 54
8 Warm-ups and Workouts 57
9 Power Words 62
10 Your Vote Matters 68
11 Put Up a Parking Lot 78
12 In Session 82
13 Make 'Em Feel Welcome 88
Pt. 2 Topics to Cover for a Successful Marketing Plan in a Day
Sect. 3 Where are We Now?
14 Why Are We Here? 97
15 The Vision Thing 103
16 What's Your Mission? 108
17 Positioning: Who Are You? 115
18 Who's the Competition? 123
19 What's My Line? 129
Sect. 4 Where are We Going?
20 Houston, We Have a Problem 139
......

Otros libros de Marketing