Contents:Foreword: Sir. Robin JacobIntroduction: Irene Calboli and Jacques de WerraPART I: TRADEMARK TRANSACTIONS IN THE GLOBAL MARKETPLACEA. International Framework1. TRIPS, Trademarks, and Trademark Transactions: Irreconcilable Differences?Daniel J. Gervais 2. Trademark Transactions and the Normative Framework of the World Intellectual Property OrganizationMarcus Hopperger B. Strategic Considerations3. Licensing Commercial Value: From Copyright to Trademarks and BackJane C. Ginsburg4.The Complexities of Domain Names Transactions: Contracts for a Market Where Value Increases with TimeCedric Manara 5. How to Make Two Out of One - the Ins and Outs of Trademark Portfolio Splitting TransactionsGregor Buhler and Luca Dal Molin6. Competition, Markets, and Trademark TransactionsShubha Ghosh C. Valuation, Taxation, Security Interests and Bankruptcy7. Brand Differentiation and Industry Segmentation-Drivers for Trademark Valuation in Corporate TransactionsRoy P. D'Souza8. Trademark Transactions and International Tax StrategiesJean-Frederic Maraia 9. Registering Security Interests Over Trademarks: Theory and Practice in AustraliaRobert Burrell and Michael Handler 10. The Intersection of Trademarks, Licenses and Bankruptcy: Ending Uncertainties in the LawXuan-Thao Nguyen D. Dispute Prevention and Settlement Mechanisms11. Out of the Shadows: The Unique World of Trademark Consent AgreementsNeil Wilkof 12. Choice-of-Court and Choice-of-Law Clauses in International Trademark TransactionsDai Yokomizo 13. Alternative Dispute Resolution Mechanisms for solving Trademark Disputes (Mediation, UDRP, Arbitration)Jacques de WerraPART II: TRADEMARK TRANSACTIONS AT THE REGIONAL AND NATIONAL LEVELA. Trademark Transactions in Europe 14. Trademark Transactions in EU Law: Refining the Approach to Selective Distribution Networks and National Unfair Competition LawMartin Senftleben15. UK Perspectives on Trademark Transactions: A Liberal ApproachLaura Anderson 16. Trademark Transactions in Germany: A continental European System Moves Towards Common Understanding with the USAxel Nordemann and Christian Czychowski17. French Perspectives on Trademark Transactions: from the Civil Code to the Business Law?Nicolas BinctinB. Trademark Transactions in North and South America18. Trademark Transactions in the United States: Towards a De Facto Acceptance of Trading In Gross?Irene Calboli19. New Dress Code for Business Transactions in Brazil: Essentials and Peculiarities of Trademarks in the SpotlightJose Carlos Vaz e Dias C. Trademark Transactions in Asia20. Chinese Trademark Law and Trademark Transactions: A Law in Transition in the Global EconomyHe Guo 21. Japanese Perspectives on Trademark Transactions: Is Expansive Trademark Practice Prevailing Over the Conservative Stoicism?Shinto Teramoto22. Trade Marks Transactions in ASEAN: Convergences and Divergences in Emerging MarketsSusanna H.S. Leong 23. Trademark Transactions in India: Exploring the Genre, Scope and ConsequenceRaman Mittal Index
