Social Marketing "Behavior Change for Social Good "

Compartir en:

Kotler, Philip, Lee, Nancy

(0 Comentarios)
Comenta y valora este libro

pvp.110,00 €

Disponible entre 11 y 20 dias

ISBN:9781544371863
Editorial: Sage Publications
Fecha de la edición:2019
Número de la edición: 6
Encuadernación:
Nº Pág.:624
Idiomas:Ingles,Inglés

Materias:

/ Marketing

Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today's most pressing social problems, including climate change, youth suicide, the opioid epidemic and more.

Otros libros de Kotler, Philip

Kartajaya, Hermawan; Kotler, Philip; Setiawan, Iwan

Marketing 6.0 "El futuro es inmersivo"

Lid Editorial Empresarial . 2024

pvp.23,95 €
Kotler, Philip; Stigliano, Giuseppe

Redefining Retail "10 Guiding Principles for a Post-Digital World"

Wiley & Sons Ltd.. 2024

pvp.29,95 €
Kartajaya, Hermawan; Kotler, Philip; Setiawan, Iwan

Marketing 6.0 "The Future Is Immersive"

Wiley & Sons Ltd.. 2023

pvp.31,95 €

Otros libros de Lee, Nancy

Kotler, Philip; Lee, Nancy

Social Marketing "Behavior Change for Social Good "

Sage Publications. 2019

pvp.110,00 €
Hessekiel, David; Kotler, Philip; Lee, Nancy

Lo bueno funciona

Lid Editorial Empresarial . 2012

pvp.4,90 €
Kotler, Philip; Lee, Nancy

Social Marketing "Influencing Behaviors for Good"

Sage Publications. 2011

pvp.20,00 €