Internationalization. Firm Strategies And Management.

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Greaves, I., Mcdonald, F., Wheeler, Colin

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ISBN:9781403906717
Editorial: Macmillan Publishers
Fecha de la edición:2003
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Nº Pág.:288
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/ Economía Internacional

This is the 10th volume of The Academy of International Business book series bringing together the latest research on firm strategies and management and the internationalization of the firm from the 29th Academy of International Business UK conference. The four main themes of the book are subsidiary location and performance, internationalization and firm strategy, the internationalization of the small firm and the Internet and e-commerce.

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Greaves, I.; Mcdonald, F.; Wheeler, Colin

Internationalization. Firm Strategies And Management.

Macmillan Publishers. 2003

pvp.99,90 €