International Business Economics: a European Perspective.

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Cook, Maria, Piggott, John

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pvp.54,60 €

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ISBN:9781403942197
Editorial: Macmillan Publishers
Fecha de la edición:2006
Encuadernación:Rústica
Dimensiones: 16 cm x 24 cm
Nº Pág.:416
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/ Economía Internacional

"International Business Economics: A European Perspective" provides students with an understanding of the international business environment from a European perspective, but also within the broader context of how Europe and European Business fits into the global economy. The text discusses the European business environment in light of changes taking place in the global economy and considers the challenges Europe is facing as the EU and EU businesses seek to maintain their position in an increasingly competitive global environment.

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