'At a time of growing interest in economic aspects of media, this edited volume presents a comprehensive and timely set of perspectives on key sectors of media and media infrastructures and related economic questions. Impressive in both scope and depth, this well-informed book guides readers through a compelling set of concepts and issues relevant to an increasingly internationalised contemporary media environment.
- Gillian Doyle, University of Glasgow, UK
This Handbook explores the economic features of the media and its infrastructure to provide readers with a sophisticated understanding of the critical issues and their influence on companies, audiences and regulators. The contributors explore and explain the impact of underlying factors such as multi-sided platforms, advertising and industry structure. They assess the unique economic factors affecting print, broadcast and broadband-based media, and highlight how the economics of the media can influence policy making. Each original chapter introduces the reader to a specific topic, reviews the literature on the development of knowledge in the field, explores critiques of the approach, and provides an understanding of applying this knowledge and the implications.
Introduction
Part I INFLUENTIAL FACTORS AND PRACTICES
1. Media as Multi-sided Platforms
Jean J. Gabszewicz, Joana Resende and Nathalie Sonnac
2. Vertical Ownership, Technology and Pprogramming Content
Sung Wook Ji and David Waterman
3. Economics of Trade in Media Products
Steve Wildman and Sang Yup Lee
4. Media Clusters and Metropolitan Knowledge Economy,
Charlie Karlsson and Philippe Rouchy
5. Economics of Advertising: The Role of Commercial Media
Anthony Dukes
6. The Pricing of Advertising
Agostino Manduchi
Part II PLATFORM APPLICATIONS
7. Economics of Print Media
Robert G. Picard
8. The Economics of Television: Excludability, Rivalry, and Imperfect Competition
Patrick Barwise and Robert G. Picard
9. The Economics of Broadband
Ben Bates, Nick Geidner and Yi-xi Zhu
10. Economics of Peer-to-peer File Exchange
Nodir Adilov, Peter Alexander and Brendan Cunningham
11. Video Games, Virtual Worlds and Economics
Isaac Knowles, Edward Castronova and Travis Ross
12. Digital Technology, Disruption and the Market for News
Lisa George
Part III ECONOMICS AND POLICY
13. Economic Analysis in Media Policy Making
Jonathan Levy
14. Media Economics in Competition Law
Tom Björkroth and Mikko Grönlund
15. Economics and Economic Impact of Copyright
Ruth Towse
16. Effects of Taxes and Subsidies on Media Services
Hans Jarle Kind and Jarle Møen
