The rise of Asia as an important region for global business has been widely recognized as one of the most significant economic phenomena in the new millennium. This accessible and comprehensive Handbook brings together state-of-the-art reviews of Asian business in an expansive range of areas including: business organizations; strategic management; marketing; state - business relations; business and development; and business policy issues. It is argued that whilst academic studies on Asian business have been in existence for over two decades, there is relatively little systematic integration of our knowledge and research on Asian business. The contributors, drawn from a variety of disciplines within the social sciences, aim to redress the balance with their lively, cutting-edge discussion. Serving as a timely overview of more than two decades of scholarly research, this Handbook will be warmly welcomed by academics, students and researchers interested in Asian business.
1 Unpacking the business of Asian business by Henry Wai-chung Yeung 1
2 Strategy research in Asia by Andrew Delios and Wei Wei Xu and Kulwant Singh 19
3 Towards an institution-based view of business strategy in Asia by Mike W. Peng 46
4 Guanxi as the Chinese norm for personalized social capital : toward an integrated duality framework of informal exchange by Peter Ping Li 62
5 Transferring knowledge to enterprises in China by Eric W. K. Tsang 84
6 Business organizations in China by Doug Guthrie and Junmin Wang 99
7 Challenges of marketing to Asian consumers : exploring the influence of different cultures, life styles and values on consumer behaviour in Asia by Piyush Sharma and Cindy M. Y. Chung and M. Krishna Erramilli and Bharadhwaj Sivokumaran 125
8 Marketing practice 'crossvergence' in post-crisis Asia : an illustrative case analysis by Tim G. Andrews 144
9 Entry and marketing strategies of FDI firms in China by Tung-lung Steven Chang 162
10 China marketing by Ying Ho and Kam-hon Lee 182
11 Global retailers and Asian manufacturers by Gary G. Hamilton and Misha Petrovic 208
12 The state and transnational capital in adaptive partnership : Singapore, South Korea and Taiwan by Christopher M. Dent 223
13 Capital's search for order : foreign direct investment, models and hybrid models of social order in Southeast Asia by Nicholas A. Phelps 250
14 Government policies towards FDI across East and Southeast Asia : move towards business policies encouraging inter-firm relationships between MNEs and local firms by Axele Giroud 266
15 Change and continuity in business organization : the roles of the state and regional ethnicity in Singapore by Lai Si Tsui-Auch 285
16 How Taiwan built an electronics industry : lessons for developing countries today by John A. Mathews 307
17 Cultural considerations of business and economic development in East Asia by F. Gerard Adams and Heidi Vernon 335
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