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Global Business Strategy "Multinational Corporations Venturing into Emerging Markets"

Global Business Strategy "Multinational Corporations Venturing into Emerging Markets"

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  • ISBN:9784431554677
  • Editorial: Springer Verlag
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:259
  • Idiomas:Ingles

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This book presents theoretical ideas and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi construction machinery and Shiseido in China and Multi Suzuki in India, which allows you to understand business environment in emerging economies. This is recommended for business people, in charge of international business development, particularly in China and India. In addition, this book can be used as a text book for graduate level course of international management as well.

Chapter 1 Introduction: Need for New Global Strategies.- Chapter 2 Management Strategies for Global Businesses.- Chapter 3: Comparison of Business Environments in China and India.- Chapter 4 Creating a Business Model in Response to Competition from Developing Nations.- Chapter 5: India's Neemrana Industrial Park for Japanese Firms (Case Study 1).- Chapter 6: International Alliance Management Strategy.- Chapter 7: Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity(Case Study 2).- Chapter 8: Marketing Issues in Global Business.- Chapter 9: Shiseido Marketing in China (Case Study 3).- Chapter 10: International R&D Management.- Chapter 11: Thailand's National Science and Technology Development Agency and Japanese Firms (Case Study 4).- Chapter 12: Maruti Suzuki's Expansion in India (Case Study 5).- Chapter 13: Conclusion: Strategic Integration and Corporate Strategy of Multinationals.

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