Global Business Management: a Cross-Cultural Perspective

Compartir en:

Adekola, Abel, Sergi, Bruno S.

(0 Comentarios)
Comenta y valora este libro

pvp.63,70 €

Disponible entre 11 y 20 dias

ISBN:9780754671121
Editorial: Ashgate
Fecha de la edición:2007
Encuadernación:Tapa dura
Dimensiones: 16 cm x 23 cm
Nº Pág.:266
Idiomas:Ingles,Inglés

Materias:

/ Gestión de Empresas

This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. Adekola and Sergi's text is unique in that it offers both the management perspective and the cultural perspective. It is for managers seeking to thrive in the global economy. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political and cultural changes.