Neuroscience is revolutionizing our understanding of human psychology and behavior. Given that organizational results are created by the behaviors of people, and that people's behavior is governed by how their brain responds to the world around them, it's clear that if you understand how your people's brains behave then your people management activities have a much better chance of succeeding. This book offers readers both a solid understanding of the science and practical ways they can use it. Using this simple framework in every chapter the author moves seamlessly between the science and the value people get from applying it. In each section, Brann addresses the questions: What can I do today? What can I put in place for the long-term? What is the overall ideal vision? By showing how to apply this new understanding to how you recruit, manage, and develop your people Brann enables you to deliver a step change in organizational performance and individual achievement.
Introduction 1. Why is neuroscience so exciting? 2. Why is neuroscience fundamental to HR? PART I: HOW DO WE CHANGE? 3. The beautifully simple model that gets results 4. Introducing the winning scientific formula 5. How change really happens 6. Your fundamental checklist for behavioral success PART II: HOW DO WE ENGAGE OUR EMPLOYEES? 1. The concept you have to build everything else around 2. The jarring awakening 3. The reassuring truth PART III: HOW DO WE MOTIVATE PEOPLE? 4. The Synaptic Circle 5. Are you capitalizing on a neuro-friendly culture? PART IV: HOW DO WE MANAGE PEOPLE? 6. Manage for great decisions 7. Manage for creative output 8. Manage for quality thinking 9. Manage for insights PART V: OTHER HOT HR QUESTIONS THAT NEUROSCIENCE SHEDS LIGHT ON 10. How do we create inclusiveness & diversity? 11. How do we deal with globalization? Glossary