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E-Business

E-Business

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pvp.64,90 €

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  • ISBN:9781133526841
  • Editorial: Cengage Learning Inc
  • Fecha de la edición:
  • Número de la edición: 10
  • Encuadernación:
  • Nº Pág.:680
  • Idiomas:Ingles

Materias:

E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, "E-Business, 10/e, International Edition" equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems.

1. The Second Wave of Global E-Business. 2. E-Business Technology Basics. 3. Web Server and E-Mail Technologies. 4. E-Business Revenue Models. 5. Selling to Consumers Online. 6. Selling to Businesses Online. 7. Virtual Communities. 8. E-Business Law and Taxation. 9. Web Hosting and E-Business Software. 10. Online Security. 11. Online Payment Systems. 12. Implementing E-Business Initiatives.

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