Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: tour operation, tourist destinations, hospitality, visitor attractions, retail travel and transport. Now fully revised and updated, the second edition of this bestselling text looks provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world. This second edition includes new chapters on ecotourists, destination image and choice, terrorism and the tourism market, the internet and tourist behaviour and the rise of the no frills markets. It also includes new material on health concerns and government travel advice, events and festivals, business travel, national and cultural differences and more. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. Cases include: Las Vegas, Nevada, USA; Currency exchange rates as a determinant of tourist behaviour; The adventure tourism market in the USA and New Zealand; The Chinese tourism market; The Islamic tourism market; The impact of terrorism on tourist behaviour; The health tourism market including cosmetic surgery tourism; The UK outbound market; The international conference market; Travellers experience websites; The international theme park market; The festivals and events market around the world 'Dark' tourism
1. Introduction.
2. The history of tourist behaviour.
3. Main concepts in consumer behaviour, including models of consumer behaviour adapted for tourism.
4. Motivators.
5. Determinants.
6. Models of the purchase decision-making process.
7. Typologies of tourist behaviour and segmentation of the tourism market.
8. The global pattern of tourism demand.
9. National differences : domestic, outbound and inbound.
10. The nature of demand in different segments of the tourism market.
11. Consumer behaviour and markets in the different sectors of tourism.
12. Researching tourist behaviour : marketing research.
13. The marketing mix and tourist behaviour.
14. The green tourist : myth or reality?.
15. Rise of the global/Euro tourist?.
16. The emergence of new markets and changes in tourist demand.
17. Quality and tourist satisfaction.
18. Conclusions.
19. The future of tourist behaviour.
Case studies
1. PGL adventure holidays.
2. Thomas Cook's Club 18-30.
3. The segmentation of the outbound Japanese market.
4. Segmenting the leisure shopping market.
5. The Savoy Hotel, London.
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