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Big In Asia: 30 Strategies For Business Success

Big In Asia: 30 Strategies For Business Success

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  • ISBN:9780230000278
  • Editorial: Macmillan Publishers
  • Fecha de la edición:
  • Número de la edición: 2
  • Encuadernación:Rústica
  • Dimensiones: 16 cm x 23 cm
  • Nº Pág.:448
  • Idiomas:Ingles,Inglés

Materias:

China, India and the rest of Asia is the worlds most exciting and dynamic business environments. Its also the most complicated and risky. Can an individual investor or company not just survive but thrive? Big in Asia, the best selling guide to business in Asia by Michael Backman and Charlotte Butler, provides an unrivalled quantity of practical advice, real case studies and examples on how to do this - how to become Big in Asia. It combines management school theory with the grit of Asian corporate realities. And unlike almost every other business and management guide, it is a book written for Asia with due consideration to the regional variations within Asia.

PART I: HIT THE GROUND RUNNING
Information is Power
Know the Firm, Know the Family: Dealing with Asian Firms
Women in Asia: Beyond the Stereotype
Understand Asia's Overseas Chinese
Understand Asia's Overseas Indians
Dealing with Information Ambiguity, Local Consultants and Accounting Firms
PART II: ON THE GROUND
Network like a Local: Negotiate like a Westerner
Taking the M&A Route?
Managing the Partnership with the Southeast Asian Firm
Managing the Partnership with the Northeast Asian Firm
China or India?
Avoiding Post - Acquisition Trauma
PART III: BUILDING UP
Send the Right People
Cross the Cultural Divide
The Localisation Game
Managing Change
Outsourcing - Where and Why?
Selling Consulting Services in Asia
PART IV: STAYING UP
Tilt the Playing Field
'Think Global, Act Local' - But How Far?
Building a Profile in Asia
Caveat Emptor: Beware the Banks of Asia
Avoid Blood Loss as a Minority Shareholder
China! Cut through the Gloss
PART V: STAYING CLEAN
Negotiate the Law in Asia: Bankruptcy, Contracts & Defamation
Intellectual Property Abuse: Contain the Risks
Ethical Traps on the Road to being Big in Asia
Corruption: The Business Practice that Dare not Speak its Name
Dancing with the Devil: Doing Business with Asia's Politicians and their Families
When Things go Wrong...

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