Analytics at Work "Smarter Decisions, Better Results"

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Davenport, Thomas H.

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ISBN:9781422177693
Editorial: Harvard Business School
Fecha de la edición:2010
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Nº Pág.:288
Idiomas:Ingles,Inglés

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Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results. In their previous book, "Competing on Analytics", Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than 'going with the gut' when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk-management, and profits. Now, in "Analytics at Work", Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations' one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed. Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. You'll learn how to: use data more effectively and glean valuable analytical insights; manage and coordinate data, people, and technology at an enterprise level; understand and support what analytical leaders do; evaluate and choose realistic targets for analytical activity; and recruit, hire, and manage analysts. Combining the science of quantitative analysis with the art of sound reasoning, "Analytics at Work" provides a road map and tools for unleashing the potential buried in your workforce.

1 What It Means to Put Analytics to Work 1
Pt. 1 The Analytical DELTA
2 Data: The Prerequisite for Everything Analytical 23
3 Enterprise: Integrating Across Organizational Silos 45
4 Leadership: The Deciding DELTA Factor 57
5 Targets: Picking Your Spots for Analytics 73
6 Analysts: Managing Scarce and Valuable Talent 91
Pt. 2 Staying Analytical
7 Embed Analytics in Business Processes 121
8 Build an Analytical Culture 137
9 Review Your Business Comprehensively 149
10 Meeting Challenges Along the Way 161
11 Toward More Analytical Decisions and Better Results 175
App. 2 The DELTA Transitions 185
Notes 189
Index