This book focuses on the features and structure of the EU's food chain, food industry developments, introduction of new technologies, institutional transformation, food and trade policies, communication, nutrition diet, risk management, competition, management, marketing, financial and economic issues. The food chain is an important part of the European industry, economy and society, highly connected to food production and Europe's high quality consumer market. This book addresses the maintenance of the dynamic features of the EU food chain and its capacity to confront the new challenges and to adjust adequately for the benefit of Europe's food industry and economy.
Direct Selling: a Marketing Strategy to Shorten Distances between Production & Consumption; Consumer behaviour & attitudes towards healthy food products: organic & functional foods; The resilient character of PDO/PGI products in dynamic food markets: the Italian case; Fruit production forecasting by neuro-fuzzy techniques; Household Food Expenditure Behaviour & Socioeconomic Welfare In Italy: A Microeconometric Analysis; An investigation of current & upcoming developments affecting Spanish wine exportation; Credibility of Collective Brand as a Source of Equity: An Empirical Application for the Spanish Wine Market; Consumer Motivations & Cognitive Structures behind Quality Food Purchasing; Investigating consumer knowledge & Behaviour in the context of functional foods; Is retailing really unique? Insights into retail internationalization using business theories; Does infant industry argument justify diversification policy in Argentinean wine sector?; Assessing Competitiveness Relations for the Greek ?eat ?rocessing ?nterprises; Testing market efficiency of crude palm oil futures for European participants; Traceability & the new CAP; Hungarian consumer behavior analysis in terms of healthy nutrition; Speciality food segments in Great Britain; Supply chain of organic products in Bulgaria; Characteristics of loyal customers for food retail chains in Germany; Consumers' Perceptions of Novel Process Technologies: The Case of High Pressure Processed Chilled Ready Meals; Leading producer-owned marketing organisations in a transition country: Two case studies from Hungarian agribusines; Designing market-oriented beta-glucan enriched functional foods through conjoint analysis: evidence of differing consumer preferences; Index.
(0 Comentarios)
