Tu pedido
Libros de: Kogan Page
Mostrando 491 libros encontrados. (25 páginas).
-
Develop Your Marketing Skills
Richardson, Neil
Kogan Page (2010)
- EAN: 9780749462246
- Páginas: 176
- Fecha de edición: 2010
pvp.14,55 €
Disponible entre 11 y 20 dias
The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. This book addresses key contemporary marketing issues in a way that allows readers to implement real changes to ...
-
Mobile Business "The Essential Guide To Putting Your Business On The Mobile Web"
The Essential Guide To Putting Your Business On The Mobile WebMarcus, Alfred A.
Kogan Page (2011)
- EAN: 9780749461614
- Páginas: 224
- Fecha de edición: 2011
pvp.24,75 €
Disponible entre 11 y 20 dias
More and more companies are accounting for smartphone ownership and mobile internet use when developing their business strategy. Their aim is to use devices such as the iPhone, Google Android and Blackberry to promote their ...
-
How To Negotiate Effectively
Oliver, David
Kogan Page (2011)
- EAN: 9780749461348
- Páginas: 160
- Fecha de edición: 2011
pvp.14,55 €
Disponible entre 11 y 20 dias
Full of tips, tools, and techniques, this resource explores every aspect of the negotiation process including tactics and countermeasures; handling deadlock; making concessions; enhancing one's authority; and getting the best deal
-
Handbook Of International Trade "A Guide To The Principles And Practices Of Export"
A Guide To The Principles And Practices Of ExportReuvid, Jonathan
Kogan Page (2011)
- EAN: 9780749462376
- Páginas: 416
- Fecha de edición: 2011
pvp.43,60 €
Disponible entre 11 y 20 dias
Jonathan Reuvid has contributed to Handbook of International Trade: A Guide to the Principles and Practices of Export as an author. Jonathan Reuvid was formerly an economist, an investment banker and an international corporate development ...
-
How They Blew It
Oliver, Jaime
Kogan Page (2010)
- EAN: 9780749460655
- Páginas: 224
- Fecha de edición: 2010
pvp.21,80 €
Disponible entre 11 y 20 dias
How They Blew It profiles business leaders and entrepreneurs and how they went from corporate gurus to financial disaster zones, resulting in the collapse of some of the world's most famous businesses. It looks at ...
-
The Mobile Revolution "The Making Of Mobile Services Worldwide"
The Making Of Mobile Services WorldwideSteinbock, Dan
Kogan Page (2006)
- EAN: 9780749448509
- Páginas: 320
- Fecha de edición: 2006
pvp.27,65 €
Disponible entre 11 y 20 dias
In the "Mobile Revolution" senior executives of the world's leading mobile vendors, operators, service providers, software giants, chip kings, media and entertainment conglomerates, publishers, music moguls and brand marketers reveal their secrets and strategies. Nokia, ...
-
Forecasting Financial Markets "The Psychology Of Successful Investing"
The Psychology Of Successful InvestingPlummer, Tony
Kogan Page (2009)
- EAN: 9780749456375
- Páginas: 384
- Fecha de edición: 2009
pvp.72,75 €
Disponible entre 11 y 20 dias
Forecasting Financial Markets provides a compelling insight into the psychology of trading behaviour and shows how 'following the herd' can have disastrous results. It demonstrates how your ability to make money in the world's financial ...
-
International Art Markets
Goodwin, James
Kogan Page (2009)
- EAN: 9780749455927
- Páginas: 392
- Fecha de edición: 2009
pvp.29,10 €
Disponible entre 11 y 20 dias
Art continues to prove itself a sound, not to mention exhilarating and satisfying investment, and The International Art Markets shows the huge scope for diversification within that market. Despite economic uncertainty, in just over two ...
-
Marketing Communications
Smith, Paul
Kogan Page (2004)
- EAN: 9780749442651
- Páginas: 704
- Fecha de edición: 2004
pvp.51,30 €
Disponible entre 11 y 20 dias
This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers.
-
The Pinsent Masons Guide To Insurance Distribution
Masons, Pinset
Kogan Page (2009)
- EAN: 9780749455453
- Páginas: 192
- Fecha de edición: 2009
pvp.72,80 €
Disponible entre 11 y 20 dias
A key industry text containing authoritative information and advice on the main issues facing insurance companies, their partners and in-house lawyers when creating partnering distribution agreements - those detailed arrangements between insurers and the parties ...
-
How To Succeed At Retail "Winning Case Studies And Strategies For Retailers And Brands"
Winning Case Studies And Strategies For Retailers And BrandsLincoln, Keith
Kogan Page (2009)
- EAN: 9780749455941
- Páginas: 224
- Fecha de edición: 2009
pvp.21,85 €
Disponible entre 11 y 20 dias
Who are the worlds best retail brands? Is there a formula for success you can learn from?
How to Succeed at Retail helps you find the key factors that will make you successful. ... -
Private Label "Turning The Retail Brand Threat Into Your Biggest Opportunity"
Turning The Retail Brand Threat Into Your Biggest OpportunityLincoln, Keith
Kogan Page (2009)
- EAN: 9780749455934
- Páginas: 312
- Fecha de edición: 2009
pvp.21,85 €
Disponible entre 11 y 20 dias
Private Label examines the recent international growth of private label or retail brands - and the threats posed to manufacturers by this growth. The book provides strategies to combat these dangers and suggests how brand ...
-
Understanding Nlp "Strategies For Better Workplace Communication.. Without The Jarg"
Strategies For Better Workplace Communication.. Without The JargKite, Neilson
Kogan Page (2009)
- EAN: 9780749455095
- Páginas: 240
- Fecha de edición: 2009
pvp.18,90 €
Disponible entre 11 y 20 dias
Neuro-Linguistic Programming provides a powerful decoding mechanism for the way people speak, write and behave. Its purpose is to remove blockages and enable results-orientated change through better interaction with other people.
Understanding NLP ... -
The Handbook Of Field Marketing "A Complete Guide To Understanding And Outsourcing Face-To-Face D"
A Complete Guide To Understanding And Outsourcing Face-To-Face DWilliams, Alison
Kogan Page (2009)
- EAN: 9780749456269
- Páginas: 272
- Fecha de edición: 2009
pvp.29,05 €
Disponible entre 11 y 20 dias
If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or whether you work for such an ...
-
How The Global Financial Markets Really Work
Davidson, Alexander
Kogan Page (2009)
- EAN: 9780749453930
- Páginas: 304
- Fecha de edición: 2009
pvp.23,30 €
Disponible entre 11 y 20 dias
With EU legislation, the increasing reach of the US economy, greater flexibility of financial instruments, and M&A activity across borders, financial markets are becoming ever more international. Overshadowing them all is the spectre of the ...
-
Retailization "Brand Survival In The Age Of Retailer Power"
Brand Survival In The Age Of Retailer PowerLincoln, Keith
Kogan Page (2009)
- EAN: 9780749453367
- Páginas: 240
- Fecha de edición: 2009
pvp.21,85 €
Disponible entre 11 y 20 dias
Retailization reveals how successful brands survive in a retail environment dominated by powerful retailers and knowledgeable shoppers, and provides practical advice on how brands can realize their full retail potential.
-
Ads To Icons "How Advertising Succeeds In a Multimedia Age"
How Advertising Succeeds In a Multimedia AgeSpringer, Paul
Kogan Page (2009)
- EAN: 9780749456474
- Páginas: 400
- Fecha de edición: 2009
pvp.29,10 €
Disponible entre 11 y 20 dias
The second edition of Ads to Icons examines current and future trends in advertising. Through 50 updated international case studies of new and iconic advertising campaigns, author Paul Springer identifies why they were successful and ...
-
Make An Impact With Your Written English "How To Use Word Power To Impress In Presentations, Reports, Pr A"
How To Use Word Power To Impress In Presentations, Reports, Pr ATalbot, Fiona
Kogan Page (2009)
- EAN: 9780749455194
- Páginas: 152
- Fecha de edición: 2009
pvp.11,65 €
Disponible entre 11 y 20 dias
Make an Impact with your Written English deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed ...
-
How To Write Effective Business English
Talbot, Fiona
Kogan Page (2009)
- EAN: 9780749455200
- Páginas: 152
- Fecha de edición: 2009
pvp.11,65 €
Disponible entre 11 y 20 dias
How to Write Effective Business English gives guidance to both native and non-native English writers on how to create clear messages and understand how English is used internationally in business today. It may mean un-learning ...
-
More Guerrilla Marketing Research
Kaden, Robert
Kogan Page (2009)
- EAN: 9780749455477
- Páginas: 304
- Fecha de edición: 2009
pvp.27,65 €
Disponible entre 11 y 20 dias
More Guerrilla Marketing Research explains how to use market research as a tool for more effectively developing marketing, sales promotion and new product endeavours. It illustrates how big companies use market research to make money ...
