Libros de la editorial: Jossey - Bass Publishers

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  • The Marketing Accountability Imperative "Driving Superior Returns On Marketing Investments"
    Driving Superior Returns On Marketing Investments

    por Dunn, Michael

    The Marketing Accountability Imperative "Driving Superior Returns On Marketing Investments"

    2009 Jossey - Bass Publishers

    This book helps readers to make accountable marketing decisions to improve the efficiency of spending. In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers ...

    pvp.39.3 €

    [Disponible entre 11 y 20 dias]


  • Reframing Organizations "Artistry, Choice, and Leadership"
    Artistry, Choice, and Leadership

    por Bolman, Lee G.

    Reframing Organizations "Artistry, Choice, and Leadership"

    2008 Jossey - Bass Publishers

    First published in 1984, Lee Bolman and Terrence Deal's best-selling book has become a classic in the field. Its four-frame model examines organizations as factories, families, jungles, and theaters or temples: *The Structural Frame: how ...

    pvp.46.6 €

    [Disponible entre 11 y 20 dias]


  • Museum Marketing And Strategy. Designing Missions, Building Audiences, Generating Revenue And Resources.

    2008 Jossey - Bass Publishers

    This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. ...

    pvp.58.5 €

    [Disponible entre 11 y 20 dias]


  • Strategic Marketing For Health Care Organizations

    2008 Jossey - Bass Publishers

    This much needed text offers an authoritative introduction to strategic marketing and presents a wealth of ideas for gaining the competitive edge in the health care arena. The authors analyze many aspects of customer driven ...

    pvp.87.35 €

    [Disponible entre 11 y 20 dias]


  • The Complete Guide To Mergers And Acquisitions. Process Tools To Support M&A Integration At Every Level

    2007 Jossey - Bass Publishers

    Mergers and acquisitions (M&A) experts Tim Galpin and Mark Herndon present an updated and expanded guide to planning and managing the M&A process. This comprehensive book is unique in providing the tools to address both ...

    pvp.47.3 €

    [Disponible entre 11 y 20 dias]


  • In Extremis Leadership: Leading As If Your Life Depended On It

    2007 Jossey - Bass Publishers

    In this extraordinary book Col. Kolditz explains that his research on in extremis leadership, where followers perceive their lives to be threatened, reveals that the leadership lessons and principles in evidence in dangerous settings also ...

    pvp.36.5 €

    [Disponible entre 11 y 20 dias]


  • Evaluating Human Resources Programs: a 6-Phase Approach For Optimizing Performance

    2007 Jossey - Bass Publishers

    Evaluating Human Resources Programs is a groundbreaking book that offers readers a systematic method for enhancing the value and impact of HR and supporting its emerging role as a strategic organizational leader. It provides a ...

    pvp.39.95 €

    [Disponible entre 11 y 20 dias]


  • Educating Lawyers

    por Sullivan, William

    Educating Lawyers

    2007 Jossey - Bass Publishers

    The Challenge of "Educating Lawyers": "This volume, under the presidency of Lee Shulman, is intended primarily to foster appreciation for what legal education does at its best. We want to encourage more informed scholarship and ...

    pvp.39.3 €

    [Disponible entre 11 y 20 dias]


  • The Cash Flow "A Nonprofit Board Member'S Guide To Financial Success"
    A Nonprofit Board Member'S Guide To Financial Success

    por Linzer, Richard

    The Cash Flow "A Nonprofit Board Member'S Guide To Financial Success"

    2006 Jossey - Bass Publishers

    A new way for nonprofits to get the money they need to achieve their goals The Cash Flow Solution translates a new approach to money management in the nonprofit sector into simple and easy concepts ...

    pvp.36.35 €

    [Disponible entre 11 y 20 dias]


  • Diagnosing And Changing Organizational Culture: Based On The Competing Values Framework

    2006 Jossey - Bass Publishers

    Diagnosing and Changing Organizational Culture provides a framework, a sense-making tool, a set of systematic steps, and a methodology for helping managers and their organizations carefully analyze and alter their fundamental culture. Authors, Cameron and ...

    pvp.45.5 €

    [Disponible entre 11 y 20 dias]


  • The Handbook of Conflict Resolution "Theory and Practice"
    Theory and Practice

    por Deutsch, Morton

    The Handbook of Conflict Resolution "Theory and Practice"

    2006 Jossey - Bass Publishers

    The Handbook of Conflict Resolution, Second Edition is written for both the seasoned professional and the student who wants to deepen their understanding of the processes involved in conflicts and their knowledge of how to ...

    pvp.72.8 €

    [Disponible entre 11 y 20 dias]


  • Momentum. Igniting Social Change In The Connected Age.

    2006 Jossey - Bass Publishers

    This title offers a new and empowering way of looking at and organizing social change! How can we move from serving soup until our elbows ache to solving chronic social ills like hunger or homelessness? ...

    pvp.35.0 €

    [Disponible entre 11 y 20 dias]


  • Customer Ownership: Who Is Your Company'S Chief Customer Officer?

    2006 Jossey - Bass Publishers

    Leading the strategic drive for customer profitability, Jeanne Bliss spent twenty-five years driving customer focus and profitability inside Lands' End, Allstate, Coldwell Banker, Microsoft, and Mazda corporations. This reality-based book exposes why companies aren't working ...

    pvp.33.2 €

    [Disponible entre 11 y 20 dias]


  • Achieving Accountability And Higher Education Balancing Public, Academic And Market Demands.

    2005 Jossey - Bass Publishers

    With contributions from leading experts in the field, this comprehensive and timely book presents the principles and guidelines for effective accountability for states, colleges, and universities. Achieving Accountability in Higher Education clarifies the concept of ...

    pvp.45.0 €

    [Disponible entre 11 y 20 dias]


  • Organizational Culture And Leadership

    2004 Jossey - Bass Publishers

    In this third edition of his classic book, Edgar Schein shows how to transform the abstract concept of culture into a practical tool that managers and students can use to understand the dynamics of organizations ...

    pvp.45.15 €

    [Disponible entre 11 y 20 dias]


  • Learning Paths: Increase Profits By Reducing The Time It Takes Employees To Get Up-To-Speed

    2004 Jossey - Bass Publishers

    Learning Paths is a down-to-earth practical resource that is filled with illustrative examples, methods, techniques, strategies, processes, and tools for making company-wide, real-time training possible. Created to be flexible, the Learning Path approach can be ...

    pvp.49.76 €

    [Disponible entre 11 y 20 dias]


  • Foundations And Evaluation: Contexts And Practices For Effective Philanthropy

    2004 Jossey - Bass Publishers

    Gathered together in this unique book on evaluation and effective foundation practice are the experienced-based perspectives and measured insights of both seasoned practitioners and key philanthropic thought leaders. Foundations and Evaluation is a substantial think ...

    pvp.64.75 €

    [Disponible entre 11 y 20 dias]


  • Pfeiffer'S Classic Inventories, Questionnaires, And Surveys For Training And Development

    2004 Jossey - Bass Publishers

    Pfeiffers Classic Inventories, Questionnaires, and Surveys for Training and Development gathers the very best leadership and management-related assessments, instruments, and surveys from the acclaimed Pfeiffer Annuals. Written for consultants, training directors, and human resource professionals ...

    pvp.124.35 €

    [Disponible entre 11 y 20 dias]


  • Human Resources Business Process Outsourcing

    2004 Jossey - Bass Publishers

    In Human Resources Business Process Outsourcing, Edward E. Lawler III, Dave Ulrich, Jac Fitz-enz (the foremost experts in the human resource field) and James C. Madden V (the CEO of the top HR outsourcing firm), ...

    pvp.44.84 €

    [Disponible entre 11 y 20 dias]


  • Navigating The Badlands: Thriving In The Decade Of Radical Transformation And Beyond.

    2004 Jossey - Bass Publishers

    In this groundbreaking book, Mary O Hara-Devereaux -- an internationally renowned business forecaster -- shows how organizations can hone their competitive edge during these uncertain times. Using the metaphor of traveling through the badlands of ...

    pvp.34.3 €

    [Disponible entre 11 y 20 dias]


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